Regalia Vows
DIFC · Dubai · 2025
Maison Auréol.
Atelier Reveal · Two evenings
The Brief
“Bring an editorial story into a physical room for forty-eight hours — and let the press write themselves.”
A two-night atelier reveal staged inside a DIFC gallery shell. A single scenographic walk: five chapters, five rooms, scored and scented end-to-end. Press, regional clients and partners moved through the house on the first night; private collectors on the second.
- Sector
- Brand · Experiential
- Guests
- 130 across two nights
- Duration
- Two evenings
- Place
- DIFC · Dubai
- Year
- 2025
The Arc
01
Night One — Press & Partners
A choreographed walk for ninety editors and partners. Each room held one object, one light, one scent. A short address from the founder closed the route; a quiet aperitivo extended the evening for another two hours.
02
Night Two — Collectors
A seated dinner for forty in the final room, the installation deliberately undimmed behind the table. Service was paced so the second course landed under the room's only programmed lighting cue — a slow ten-second fade we built with the lighting designer.
